Top of the Funnel
Marketing for revenue generation
Google Docs Productivity
Each employee must have a desktop or laptop computer that can support the applications they need to do their job. They may only be able to access the documents in the repository from their desk at work during work hours. In order to access them when out of the office, on the road, or during off-hours, special software may need to be installed on their computer to handle security and access from the Internet (such as VPN software).
To manage this complicated environment, companies must have a team of people who can design, install, test and support all of the hardware and software required to bring this together. These people don’t come cheaply as they need to know in depth about systems, applications, networking and security.
With some simple security configuration, people can be given the ability to create, modify or view documents in Google Docs. For collaborative projects, multiple people can work on the same documents. Meetings and presentations can now be created by people spread out all over the world. Employee productivity goes up as they are no longer tethered to their desks, physical equipment or complex document repositories.
Maintenance of the data and applications is in the hands of Google’s support people. However, it is useful to create procedures to independently create Google Apps backups. A backup of the data will facilitate a restore of the system, accounts or data. Accidents can happen, and sometimes an intentional data corruption or loss of information occurs. A local backup of files will help reduce downtime and get employees productive quickly.
Using a SaaS (Software as a Service) provider to backup Google Apps and restore data is a convenient and effective way to manage Google Docs. User-friendly interfaces and intuitive procedures allow team members to backup and restore data. Unattended backup jobs may be created to run periodically to insure that the data is safe and secure.
Google Docs is a good option to increase employee productivity. By reducing the amount of time spent on the hardware, software and environment, people can focus their energy on creating and maintaining the information in their repository.
What great serendipity it is when you release the social media company valuation infographic that you’ve been working on for over a month right before the $1B Instagram acquisition.
[Infographic] Google Apps Has Some Big Paying Clients
SaaS backup provider Backupify has recently examined its own customer sample to do some demographic profiling of Google Apps users. The results are somewhat intriguing, as you can see in the infographic below. If you remove .edu domains, Google Apps still has nearly 40% of all of its seats used by businesses with more than 10,000 employees. The company surveyed their customers who have at least 30 users.
8 Million Emails Accidentally Sent by The New York Times
Mistakingly hitting the send button happens more often that it should. Earlier this week, the New York Times sent 8 million people in their database a notice that their subscription was had been cancelled. Whoops! Kudos to the Times for printing a front page story explaining the error: http://nyti.ms/ueZcXd
How could something like this happen?
While marketers focus a lot of attention on the message itself — it is carefully prepared, edited, reviewed and approved — the file name for the list does not receive as much attention. While there are best practices around creating subject lines, it’s not uncommon for marketers to come up with their own cryptic looking naming conventions that result in list names like nov-2010-c-subscribers-b-johnslist2-july_send.
Over time a long list of cryptic looking lists accumulate in the email system and it becomes very difficult to determine which list is which. Email systems provide little in the way of organizational tools to help marketers figure out what’s inside their lists. Because many lists appear similar to each other, marketers can easily choose the wrong list and the result is an error like the one the New York Times experienced. This has happened to me and I know of many other marketers who have made the same mistake.
Email marketing systems need come up better ways to help marketers manage their lists so that errors like this become less common.
Congratulations to my brother @feldmania whose book/app was chosen by Apple as one of the best apps of 2011!
Apple choose the first book from Open Air Publishing, Speakeasy Cocktails as one of the best apps of 2011!
Check out all the best apps of 2011 in iTunes.
About Me
Marketing at the top of the funnel and some non sequiturs by Mark J. Feldman. I do Marketing & Demand Generation @ Backupify in Cambridge, MA. The views expressed are my own and do not reflect my current or previous employers. More about me at: http://about.me/markjfeldman
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